Apple is aiming to keep Apple TV+ subscribers from canceling, offering a discounted subscription when customers threaten to stop paying.
If you cancel your Apple TV+ subscription, you may see a pop-up that drops the price of Apple TV+ to $5.99 for the next two months, before the $12.99 per month cost resumes. Apple appears to have started offering the discount in the last few days.
Apple recently increased the price of Apple TV+ to $12.99 per month in the United States, so the offer for a temporarily discounted subscription may be aimed at those who are canceling their subscriptions due to the price hike.
Apple is still charging $99 for an annual subscription, so there is an option to get a lower price when subscribing for a full year. Apple also has not changed the price of its Apple One bundles.
Customers who want to get the $5.99 deal without continuing to pay $12.99 should make sure to cancel after the second $5.99 monthly charge. Opting in to the discounted offer today would mean the $12.99 price would resume in November.
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