Following signs of new Side Button functionality in the iOS 26.2 beta 3 update, Apple developer documentation has confirmed that assigning a third-party voice assistant to the Side Button will be a feature available to iPhone users in Japan.

hey siri banner apple
Developers are able to set up an App Intents framework that will allow voice-based conversational apps to be launched directly from the Side Button in Japan.

Right now, a long press on the Side Button activates Siri, and there is no option to change that. Japanese ‌iPhone‌ users will soon be able to select a new default, opting to activate Alexa, Gemini, or another voice assistant instead. App developers will need to expressly adopt this functionality for Side Button access to be available to consumers.

From Apple’s developer documentation:

In Japan, people might place an action on the side button of iPhone that instantly launches your voice-based conversational app. People expect the voice-based conversational functionality to be instantly available when they launch your app with the side button, so make sure to let them immediately use it by starting an audio session – for example, with AVFoundation.

Apple makes it clear that the option to activate a third-party personal assistant using App Intents will only be available on the ‌iPhone‌ in Japan, not in other countries. To use the feature, the country or region of an Apple Account must be set to Japan and a user must be located in Japan.

iOS 26.2 also adds support for third-party App Stores and provides a Safari Search Engine choice screen during setup in Japan. With these features, Apple is complying with Mobile Software Competition Act Guidelines established by the Japan Fair Trade Commission.

When we initially shared details of the Side Button code, it looked like it might be available to ‌iPhone‌ users in the European Union under the Digital Markets Act. It’s possible that might still happen eventually, but it’s clear that the initial implementation will be limited to Japan.

Popular Stories

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There’s no word on what’s include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3…

iPhone Pocket Now Available to Order, But Already Selling Out

Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple’s online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United…

iOS 26.2 Adds New CarPlay Setting

iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages…

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user’s Apple Account,…

Report: Tim Cook to Step Down as Apple CEO ‘as Soon as Next Year’

Apple is preparing for Tim Cook to step down as CEO of the company “as soon as next year,” according to the Financial Times. The company’s board of directors and senior executives “recently intensified preparations for Cook to hand over the reins,” the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to …

Apple’s 2026 Mac Plans

Most of Apple’s Macs are slated to get M5 chips across 2026, and there’s a possibility we’ll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook…

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Walmart’s Black Friday sale has officially kicked off today, with an online shopping event that’s also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us…

Best Black Friday Apple Deals Live Now – Save on AirPods, iPads, and Apple Watches

We’re officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When …

iOS 26.2 Available Next Month With These 8 New Features

Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen’s clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date….

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg’s Mark Gurman said Apple planned to release new HomePod mini and Apple TV models “toward the end of the year,” while he at one point expected a new AirTag to launch “around the middle of 2025.” Yet,…