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75 burrito bowls later, Wells Fargo proved Chipotle’s portion controversy isn’t just online noise
The analysts, led by Zachary Fadem, conducted the study across eight Chipotle locations in New York City. Of the 75 burrito bowls, half were ordered digitally, and the other half in person. The exercise, as described in the note, was intended to “put the ‘weight debate’ to rest.” Whether or not the burrito bowls were eaten afterward was not confirmed.
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