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Swedish furniture brand IKEA is set to expand its presence in Northern India. Starting March 1, the brand will launch its e-commerce services in Delhi-NCR and cities including Lucknow, Kanpur, Agra, Prayagraj (Allahabad), Amritsar, Chandigarh, Jaipur, Ludhiana and Varanasi.
To support its expansion in Northern cities, the brand has also inaugurated a distribution centre in Gurugram this week, which will complete same-day deliveries in Delhi-NCR.. IKEA will continue with its hybrid omnichannel approach, beginning with online sales before introducing physical stores. Currently, the brand’s online channels generate over 30% of its sales.